Leading the team and why you should bother doing it

If you work as a manager or have your own developing business, here are a few key reasons why team-leading should be one of your top priorities.

leadership - employees are face of your business

1) Your team represents you and your business when you aren’t around – they are what builds your reputation

Reputation is key, so you need to do it right the first time. It’s impossible to make a second first impression.  Your team represents you and can build or destroy your reputation. How they treat your clients, how much they know, and how developed their communication skills are, highly depends on you. Therefore, your team needs to be held to your own standards. You already invested a lot of time, money, and energy in finding new clients, marketing, or sales. You used a lot of resources to find your target audience, a unique selling point. You spend hours building your website and social media platforms.  You did all the work in front of the house, now you need to make sure you’re working on the inside too. You need to make sure your team members will make the right call, treat clients with respect and give out the right information. If not, your current clients will soon become your ex-clients. And this kind of business loss can be the consequence of thinking that you don’t need to manage, you don’t have time, or it just simply doesn’t pay off.

2) You’ll never know it all

There’ll always be certain areas in which you’ll need to hire people who know more than you do. If you constantly try to be the best in everything, you’ll never be the best in anything you do. As a leader, it’s important that you’re focused on making the most important decisions for your business. For all other areas of business (especially ones you aren’t interested in), hire experts who can help you excel and save you time and money. Beside expertise, it’s important that you share the same standards and values. Sooner or later, they’ll be the reason why your team succeeded or failed. And ultimately, they’ll be the biggest impact on you, your team, and your business. 

3) Your team needs a clear vision. Or simply put, they need a leader

Even the best in their field can’t work well if they don’t have a clear business vision. If you don’t know where you’re going, how will you get there?

Beside vision, your team also needs a leader who will make sure they’re all moving in the right direction. Leader’s role is:

1)     to make sure everyone is on track

2)     to boost the morale

3)     give directions or advice when needed

4)     to trust his/her team

5)     to estimate when is the right time to jump in and when is the right time to let it go

Most importantly, the leader’s role is to simply be present.

First-time leaders often believe they don’t have enough knowledge and experience to direct everyone. But what everyone else is looking for is exactly that: leadership. They want somebody who can delegate and make decisions.

Yes, it feels uncomfortable. It feels almost inappropriate. But the truth is: it’s like that only in your head. Your team needs advice, answers, and decisions. And it’s logical they want all of that from their team leader: you!

Even if your team members have more experience and knowledge on one particular subject, it’s important that they have someone they can reach out to. They need someone with whom they can exchange ideas, from whom they can get feedback and support.

What are your thoughts? Do you see yourself in the role of a leader?

Not leading your team could cost you your own business, money and reputation.


Are you ready to take on that risk?

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